About Us


Discount Sho​e Sales is a family business that was founded in 1981. From the very first day of trading right through until today the business has focused purely on supplying quality men's footwear at extremely competitive prices. The concept of fantastic value for money combined with great customer service and a personal touch approach has been the foundation for Discount Shoe Sales success.

Our shop at 31 Strutton Ground, Westminster, London has always been the location that our many long-standing and extremely loyal customers have come to know and return to time and time again. Over the years we have found that its our customers who are keen to spread the good word about us to their colleagues, friends and families which we feel acts as a testimony of our excellent value and service.

Having been in the shoe business for such a long time, our experience and long established association with our suppliers has meant we have been able to build strong relationships with some of the leading footwear brands in the UK.

We strive to ensure that the products we sell are of a consistently high standard of craftsmanship, so our customers can feel totally confident they are purchasing quality items every time they visit our store. In our thirty plus years of retail experience we have found that only top quality products can truly stand the test of time.

For those of you who have been to visit us, you will know all too well that we have always sold handmade English shoes wherever possible. Our dedication and loyalty to home grown suppliers is something we pride ourselves on. We genuinely believe this has been translated to our customers and is instantly recognisable in the quality and construction of the brands we sell.

We are proud to serve a truly international customer base with customers coming from far and wide to guarantee themselves a great deal on their footwear when a like for like comparison is made with any other store.Our policy is to sell quality products at competitive prices and we hope you agree that this concept has been consistent from our beginning's in the 1980`s right through to the internet of today. We realise that it is not always possible for everyone to reach our shop in London, so we hope that through our website customers both new and old will be able to view and make enquiries about the outstanding range of men's footwear we offer.​